What will I learn in Marketing?
Marketing is a very practical, dynamic, and versatile subject since it is influenced, to a large extent, by social and technological changes happening around us. Marketing is all about understanding customers and finding out how to best provide them with products and services that satisfy them. This entails conducting research, dividing customers into groups according to their preferences, understanding consumer buying behaviour and using marketing tools such as product, price, channels of distribution and communication to be effective and profitable in today’s challenging market environment.
How will I benefit from studying Marketing?
Marketing will provide you with essential practical skills and competencies conducive to your personal growth and development. You will acquire analytical and problem-solving skills when faced with practical examples that require an element of creativity and application. Syllabus coverage and tasks assigned will help you develop and acquire research and evaluation skills that are essential for you to learn to make better decisions. Through assignments and group activities, you will also improve your communication and interpersonal skills.
Are there any special considerations?
What textbooks and/or resources do I need?
Principles of Marketing, 8th European Edition – Philip Kotler, Gary Armstrong, Lloyd Harris and Hongwei He: ISBN – 9781292269566
For Advanced Level students, a Tutorial Pack, including a number of case studies, activities and revision material, will be provided at the beginning of the course.